Located in Berlin-Mitte, THE EARLY BIRD HYPE features the latest in consumer culture products. The concept is a constantly changing array of men’s and women’s fashion and lifestyle accessories, available before anywhere else in Berlin. Currently in stock are T-Shirts from PASTE, a fine selection of photography books, limited edition records by Perlon and ruta5, acrylic robots by Brazilian artists Troyart and much, much more. The minimalist, yet welcoming, design of the store is complimented by a gallery space that welcomes artists every couple of months.